Even Politico Concedes the Undefeated “Did Quite Well” As It Plans to Expand to More Cities

Concession:

The producers of the pro-Sarah Palin documentary “The Undefeated” say they are following up a better-than-expected opening weekend with plans to expand to more cities soon.

Details weren’t yet available Monday, but the movie’s distributor, ARC Entertainment, said the film would be “going to a wider release footprint later this month.”

In four markets — Phoenix, Atlanta, Denver and Indianapolis — the film was moved to a bigger room to accommodate crowds, and several showings were sold out, the distributor said.

One independent film analyst told POLITICO that for a little-advertised documentary with a very limited release, “The Undefeated” did quite well.

“In the most basic sense, anytime a documentary is selling out screens in a movie theater, it’s already successful,” said Phil Contrino, editor of Boxoffice.com.

With the exception of Michael Moore movies, Contrino said, most documentaries are sparsely attended.



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