The producers of the pro-Sarah Palin documentary “The Undefeated” say they are following up a better-than-expected opening weekend with plans to expand to more cities soon.
Details weren’t yet available Monday, but the movie’s distributor, ARC Entertainment, said the film would be “going to a wider release footprint later this month.”
In four markets — Phoenix, Atlanta, Denver and Indianapolis — the film was moved to a bigger room to accommodate crowds, and several showings were sold out, the distributor said.
One independent film analyst told POLITICO that for a little-advertised documentary with a very limited release, “The Undefeated” did quite well.
“In the most basic sense, anytime a documentary is selling out screens in a movie theater, it’s already successful,” said Phil Contrino, editor of Boxoffice.com.
With the exception of Michael Moore movies, Contrino said, most documentaries are sparsely attended.