NYT | Romney’s Campaign Advisors List His Hair as a Potential Turnoff

Andrea Saul, a spokeswoman for the Romney campaign, declined to comment on the candidate’s hairstyle, or to make Mr. Romney available to discuss it. Advisers describe Mr. Romney, whose hectic schedule has landed him in barbershops from Atlanta to New York City (where his cut costs $25), as uninterested in the finer points of his appearance. The same cannot be said of his advisers. In 2007, the last time Mr. Romney ran for president, they drafted a 77-page PowerPoint presentation on his strengths and weaknesses, which later fell into the hands of a reporter.

His hair was listed as a potential turnoff.

Privately, some Democratic strategists have seized on it as a physical manifestation of what they say is a deeper truth: Mr. Romney, whose fortune is pegged at around $200 million, is not like most Americans. (Democrats know the political power of hair: a $400 wash and trim undercut John Edwards’s populist message in 2007.)

A certain segment of the political world seems riveted by the topic. During a Republican presidential debate in Michigan two weeks ago, blogs and Twitter feeds suddenly lighted up with commentary: a few errant strands of hair had appeared to drape over Mr. Romney’s forehead.

“Switched to CNBC in HD to confirm a 7th Romney hair straying down,” Rick Klein, a political analyst and senior editor at ABC News, posted on Twitter.



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