Scott Conroy | No End in Sight for Campaigns’ Negative Focus

It’s going to get worse before it gets better — if it gets better.

Both presidential candidates and their allies have for months bombarded the airwaves with an escalating series of charges and countercharges, and as any swing state voter with a television set can attest, the onslaught has only picked up during the so-called summer doldrums.

On Tuesday, the pro-Obama super PAC Priorities USA upped the ante. It unveiled a 60-second TV spot featuring a former steelworker who lost his job — and the health insurance that came with it — after Bain Capital purchased and then shut down the Kansas City plant where he worked.

Joe Soptic, who had appeared in a previous Obama ad, adds that his wife later became ill. Though he does not know when she first felt sick, Soptic speculates that she did not speak up about it because she knew that they could not afford to pay for treatment. She later died of cancer.

“I do not think Mitt Romney realizes what he’s done to anyone,” Soptic says at the ad’s conclusion. “And furthermore, I do not think Mitt Romney is concerned.”

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