Politico writers Jim Vandehei and Mike Allen are on to something with their feature published today about President Obama’s mastery of the mainstream media. Their conclusion that the president and his staff have broken new ground in manipulating journalists and shaping favorable coverage of the administration is so obvious that it is almost inarguable. As I have argued several times over the past four years, no president since John F. Kennedy has enjoyed the sort of advantage or lack of serious scrutiny that the president has received. Vandehei and Allen are right when they point out that the calculated leaks, softball interview combined with a command of social media and other methods that limit press access have combined to build the Obama juggernaut that won him re-election as well as give him an edge in any battle with Congress.
Yet Vandehei and Allen’s insistence that this has nothing to do with the conservative belief that “a liberal press willingly and eagerly allows itself to get manipulated” ignores some of the same facts that they amass in discussing the way the president has played the “puppet master” with the media. No matter how smart the strategies employed by the White House, the president’s ability to skate through four years without getting seriously challenged by the mainstream media would not have been possible if most of those being played were not willing accomplices. Due credit must be given to the administration’s ability to take advantage of technology as well as their brilliant if unscrupulous game playing with journalists. But without the liberal bias of most of the mainstream outlets that let the president play them like a piano, he would come across as a bully and a demagogue rather than the reasonable nice guy seen in those “60 Minutes” interviews he loves to give.