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Update by Doug: Allahpundit’s take on Joni Ernst’s new ad:
Both this spot and the castration ad seem firmly tongue-in-cheek to me; compare and contrast Joe Manchin’s famous commercial from the 2010 campaign, when he put a bullet in the cap-and-trade bill, with this one of Ernst taking target practice. The vibe in Manchin’s ad was somber to the point of being almost grim, all “I mean business.” The vibe in this one, thanks to the over-the-top music and Ernst’s cheeriness, is sunny while signaling that she’s a woman of the people. That’s no accident, either: If she makes it through the primary, the Democrat who’s waiting for her in the general is Bruce “Do we really want farmers in Congress?” Braley.
If Ernst pulls the upset, she’ll be the first woman ever elected to Congress — either chamber — from Iowa. Gonna be some highly nuanced “war on women” messaging from Democrats there this fall.