‘Going Rogue’ Tips for ‘Hard Choices’

Dear Ready for Hillary PAC,

Congrats on the kick off of your bus tour that is coinciding with Hillary Clinton’s book tour! We’ve seen our share of bus and book tours here at C4P and in the spirit of good sportsmanship, we’d like to share a few tips on what makes for a fun and successful tour.

6) Book Cover

Have a bold title with bright colors which will make readers want to grab it off the shelves




5) Expect a skeptical and unbiased press reception

NYT: Memoir Is Palin’s Payback to McCain Campaign

Politico: Sarah Palin hits the (book) trail

NYT: Hillary Clinton’s Book ‘Hard Choices’ Portrays a Tested Policy Wonk

Politico: Anatomy of a Hillary Clinton book tour stop

4) Be prepared to speak articulately about your post-job accomplishments

WaPo: Campaign 2010: The Politics of Palin

Tea Party 

Daily Mail: State Dept. Struggles to List Hillary Clinton’s Achievements 

What was her biggest accomplishment at SoS?

3) Act like you’ve shopped at a Costco before

6a010535e0eff3970c019b01269681970dShealah Craighead


Or for that matter, even stepped foot inside one. Softens the image and appeals to the common man.

ABC_hilliary_clinton_john_lewis_costco_2_jt_140614_16x9_608Betsy Klein/ABC News

2) Media

Know how to properly handle them

sarahpalinlaunchesbooktourmemoirgoingqcbjmu7xhnvlBill Pugliano/Getty Images North America



1) The Bus

Make sure it reflects the personality of the namesake. Have bold colors, uplifting images and…

Photograph by Chris KeaneBloombergPhotograph by Chris Keane/Bloomberg

Be sure to service it before you hit the road.




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