Dear Ready for Hillary PAC,
Congrats on the kick off of your bus tour that is coinciding with Hillary Clinton’s book tour! We’ve seen our share of bus and book tours here at C4P and in the spirit of good sportsmanship, we’d like to share a few tips on what makes for a fun and successful tour.
6) Book Cover
Have a bold title with bright colors which will make readers want to grab it off the shelves
5) Expect a skeptical and unbiased press reception
NYT: Memoir Is Palin’s Payback to McCain Campaign
Politico: Sarah Palin hits the (book) trail
NYT: Hillary Clinton’s Book ‘Hard Choices’ Portrays a Tested Policy Wonk
Politico: Anatomy of a Hillary Clinton book tour stop
4) Be prepared to speak articulately about your post-job accomplishments
WaPo: Campaign 2010: The Politics of Palin
Daily Mail: State Dept. Struggles to List Hillary Clinton’s Achievements
What was her biggest accomplishment at SoS?
3) Act like you’ve shopped at a Costco before
Or for that matter, even stepped foot inside one. Softens the image and appeals to the common man.
Betsy Klein/ABC News
Know how to properly handle them
Bill Pugliano/Getty Images North America
1) The Bus
Make sure it reflects the personality of the namesake. Have bold colors, uplifting images and…
Photograph by Chris Keane/Bloomberg
Be sure to service it before you hit the road.