Sarah Ferris | House Republicans zero in on ObamaCare in campaign ads

The House GOP’s campaign arm has aired more ads attacking ObamaCare than any other issue, though it remains just one piece of the party’s strategy to boost its margin in Tuesday’s election.

About one-third of the 130 television ads aired by the National Republican Congressional Committee (NRCC) this cycle have focused on ObamaCare, the group said Monday.

That is only slightly more than the 30 percent of ads that targeted House Minority Leader Nancy Pelosi (D-Calif.). The rest were split among issues, like spending, debt and immigration, and President Obama himself.

The GOP’s advertising strategy reflects its broader effort to lift the profile of the highly unpopular healthcare law among midterm voters, even as it largely stayed out of the headlines in recent months.

NRCC spokesman Daniel Scarpinato maintains that ObamaCare is one of the most important campaign issues in 2014, which marks the first election since the law went into effect for millions.

“Now, it’s not an abstract for people,” Scarpinato told The Hill. “They’ve seen the problems with the website. They’ve seen their plans change. There are now specifics to talk about.”


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