Reuters | At under $5 each, Trump’s votes came cheap

via Reuters:


donald-trump-five-dollars-a-vote-200x200At under $5 each, Trump’s votes came cheap

November 9, 2016

Donald Trump pulled off one of the biggest upsets in American political history when he toppled Hillary Clinton in the U.S. presidential election on Tuesday – and he did it using far less cash than his rival.

Relying heavily on an unorthodox mix of social media, unfiltered rhetoric, and a knack for winning free TV time, the New York real estate magnate likely paid less than $5 per vote during his insurgent White House bid, about half what Clinton paid, according to a Reuters analysis of campaign finance records and voting data. Those figures assume the candidates spent all the funds they raised.

Trump’s cost-effective win has upended prevailing concepts about the influence of money in American politics and raised the question of whether a lean, media-savvy campaign can become the new model for winning office in the United States. (Read More)


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