November 30, 2016
How Donald Trump Has Cut Around Corporate Media to Reach Millions Directly Online
There may be no better way to tell the story of Trump’s success than to pull up the hood on his social media operation and look at the raw analytics.
Trump’s social media director Dan Scavino, who is now running social media operations for the presidential transition team, provided Breitbart News with the core statistics on the Trump team’s massive social media reach.
His Facebook page reached more than 21 billion impressions—21,031,446,611 to be exact—from the day Trump launched his campaign until November 22, 2016. There were more than 485 million engagements on his Facebook page during that timeframe, and nearly 50 million “likes.” On videos his team posted on Facebook, they have had, Scavino told Breitbart News, more than 1.3 billion views.
On Twitter, Trump achieved similar numbers. Scavino told Breitbart News that between June 2015 and November 2016, Trump’s Twitter posts have had nearly 9 billion impressions and more than 400 million engagements.
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